Concept before commitment: why we storyboard every SaaS video first
The cheapest place to change a video is on paper. Here is how a storyboard-first process protects your budget, your brand and your launch date.
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Blog
Notes on Motion
How we think about product storytelling, launch videos and motion for SaaS — written by the people who make them.
How long should a SaaS explainer video be?
There is no magic number — but there is a reliable way to choose. Match the length to where the video lives and what the viewer already knows.
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The product launch video checklist: from brief to final cut
A practical checklist for founders and marketing teams planning a launch video — what to prepare, what to decide early and what to ask for at delivery.
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Explainer, promo or demo: choosing the right video for your SaaS
Three formats that are often confused — and cost very different amounts of attention. A quick guide to picking the one your product needs right now.
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